Paddy Power is Ireland’s largest bookmaker. Offline it conducts business through a chain of licensed betting offices and by operating Ireland’s largest telephone betting service. Online it offers sports betting, online poker, online bingo and online casino games.
Paddy Power was founded in 1988 by the merger of three existing Irish bookmakers and is now thw largest bookmaker in Ireland. The company also markets its services in the UK and is a publicly-quoted company, listed on both the UK and Irish stock exchanges.
Paddy Power‘s stated mission is to make ‘risk-based’ entertainment more accessible and fun and the company has built up a reputation for funny and often controversial advertising. Through this strategy the company has developed a strong reputation as “The Punter Friendly Bookmaker” and has become renowned for its unique “Money Back Specials”.
At the end of 2005 Paddy Power operated 195 outlets (150 in Ireland and 45 in the UK) and employed over 1300 people. On 27 May 2008, Paddy Power acquired Northern Ireland independent bookmaker McGranaghan Racing bringing Paddy Power‘s shop count to 191 in Ireland.
Paddy Power’s online/telephone division operates Ireland’s largest telephone Sportsbook (Paddy Power Dial-a-Bet) as well as an online sportsbook, mobile sportsbook, casino, games, poker, bingo, and the most recent addition, financial spread betting.
