Blue Sqaure is the interactive gaming business of the Rank Organisation launched in May 1999.
Products offered by Blue Square have grown from the traditional bookmaking business to all aspects of the gaming market including online casino, slots and online poker. The fixed odds betting services covers many channels including the Internet, Interactive TV, WAP and telephone.
Since the start of the 2007-08 football season, Blue Square has sponsored the Football Conference – the highest rank of non-league football in England.